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Research papers

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998
Author: Johnny Gambacorta
June 15, 1998
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Citation

Gambacorta, J. (1998a, June 15). Lessons learned from Minitel for the Internet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet